I'm assuming that when they named this store, they just arbitrarily put "discount" in the name because there really isn't anything discount about it. Sure they have the occasional $5 off coupon but other than that, their prices and sales are no different than any other pet store. I still shop there however just because it is a pet store and regardless of the price, I have animals to support. Nothing really special about their offering to differentiate themselves from any other pet store but they do offer, in conjunction with their sister store Pet's Central a wide selection of pure breed dogs from Australia. While i'm not in the market to pay upwards of $1k for a dog, I do appreciate that the dogs they offer--even if the breed standard dictates so--do not have cropped tails and/or ears. Though I suspect it has more to do w/Australian law than it does w/their practice.