Eugenia's shop also doubles as a studio. Every famous “hat person” (Madonna, J.Lo,Cameron, Drew) wears Kim’s whimsical Deco-inspired creations. Her offerings include fedoras rimmed with buttons and belts ($235-$295), knits patterned with sunglasses, headphones, and fried eggs ($185-$295), and perky-stemmed berets in wool, felt, rabbit, and mink ($155-$555).
Fans include everyone from girls who summer in the Hamptons to hip-hop artists, from modern-day dandies to club kids, and of course, girls who just want to have fun.
Eugenia Kim's shop is a personal favorite among top editors, fashion designers, and makeup artists, and counts Jennifer Lopez, Lauren Hill, Gisele, Eve, Ashley Judd, and Cynthia Rowley among her devotees.