My nephew wanted a new board for his birthday and I had no idea what to get. So I went to the Five O Skate Shop and asked them to give me a crash course on skateboards. They did and I left feeling a little more in touch with my nephew's world. I got a skateboard that he loved. But when I purchased it I didn't feel at all pressured. They could have steered me toward the most expensive boards but they didn't. They gave me all of the information I needed to make an informed decision. I like that -- I don't want to feel pressured! If the need ever arises, I'll go back!