I did buy my wedding dress there and it was a really beautiful gown at a very good price. My bridesmaids also got their dresses here and they were very nice. I tried almost 20 or more gowns in other Bridal stores in all NJ and maybe I wasn't lucky in other places but I just found the perfect dress here and everybody at my wedding admired it a lot. About the service, that is other story. The first time, the girl was great but in a couple of ocassions later I have to go there for fittings and other person was doing the service, who didn't know anything about what was doing so those times the service was really bad. But at the end, they really helped me a lot with my dress and with the dress of one of my bridesmaids who is living out of the US and that just came the day before the wedding. They did the alterations and had it ready for the next time, I had to wait again when we pickep up on the wedding day which was bad... but we all got our nice dresses and looked great. So, if you decide to go there just made your appointmens and do everything with a lot of time, that's my recommendation and hope it helps.