With more and more Mexican fast food joints opening up Taco Time still holds its own against Taco Del Mar, Taco Bell, Qdoba etc. They have some low-fat options, and offer white chicken chili, which no other chain offers. Their food is more expensive than Taco Bell (but thats a given) but I would say the portions are larger and the quality of food is better. If i had to rank the 4 previously named places, I would put it last behind Qdoba, Taco Bell, and Taco Del Mar, only for it's lack of menu items and new options. Taco Bell has a new item out practically every week; something Taco Time lacks. Over all I would say the product is not equal to its price, but I like the variety of whole wheat burritos, and it is by far the most Vegetarian Friendly mex-restaurant.