I love the toy selection here. While it can be a little more on the expensive side, the toys are great quality items- not cheap plastic doo-dads. I enjoy shopping here with my children for birthday presents for their friends. My kids like looking and aren't overwhelmed with cartoon, movie and corporate logos. They have toys and books for a wide age range- baby to tween. They do a nice job wrapping gifts. Whenever I see their sticker on a gift for my child, I know that the item inside will be appropriate, imaginative and fun.