I got my navel pierced at Loonar's. When I called to ask questions about the procedure and price, the receptionist was professional, well-informed, and helpful. The cost for the navel piercing and jewelry was approximately $40. Although the staff may look intimidating, they were very friendly and professional. My friend and I didn't make an appointment, but we didn't have to wait long even though it was a Saturday afternoon. I have recommended Loonar's to friends thinking about getting piercings and/or tattoos - everyone is always satisfied with Loonar's work.