I have purchased a camera at camera stop and my dad purchased a TV there a few years ago. I bought my camera there because it was a bit cheaper than large retail stores such as Best Buy or Circuit City, and when my dad got his TV there it was the same price as Best Buy but Camera Stop offered a longer warranty. In both cases the service was excellent and I never felt pressured by the salespeople to buy something. I have on several occasions just gone into the store to look at things and always found the salespeople's advice helpful in these cases. It's also nice to help support a local business as opposed to those giant retail stores.