Shepherds bush is a arts and craft store that has all your stitching needs. They have fabric, and thread in various colors. They have your stitching hoops and lights as well. They can get you in touch with people who can frame your work or make them in to pillows.
The store is very decorative inside. It has loft feeling to it. The owners and employees are very friendly and will attend to all your needs. They have offered a newsletter and some retreats through out the year so definitley ask about those things when you visit.