This is your "Average Joe's" gym as opposed to your "Globo" gym, otherwise known as 24 Hour Fitness. Here, you won't find all the meatheads you are accustomed to seeing, but rather regular families and couples coming out to improve their health. The other establishments can be rather intimidating, with all those big monsters grunting and whatnot. Here, everyone is like family, and you get none of those haters looking down on you.
Also, despite the fact that it is an indy gym, the equipment is rather new and clean. The only issue is with the maintenance, as broken machines take literally months to be repaired.
I used to work as a trainer here, so I am somewhat biased, but have since parted ways. The rates are actually quite steep compared to other places (I sold my soul and currently pay 4 bucks a month at "Globo"), and the fact that there are only two gyms in the entire chain confines you to a certain area.
All in all, I can't complain. I had a great experience there, and met a lot of cool, real people. Just a word of warning... the owners are Indian, so make sure you have your bargaining skills up to snuff.