Video Village is locally owned and operated. They have a wide selection and tend to carry more independent titles than our local Blockbuster.
While they don't have a "No Late Fee" policy, they are generous with the number of days and if you return the video before 6pm on the day its due they give you a credit on your accoint.
They also have a decent selection of video games and offer them and used DVDs for sale. Prices for these are more reasonable than Blockbuster.
I use Video Village as much as possible so I can avoid Blockbuster's long lines and lousy selection.