One way to survive in business is to fill a niche that no else does. Get Lost offers books, maps, and some other gear (like Eagle Creek backpacks) all related to traveling. Anyone with a case of the travel bug is going to go nuts in this place. They cover everything from the guides (Lonely Planet, Rough Guide, etc), to all the latest travel lit, photography books and more. They host readings of travel writers. Even if you could get some of these things a little cheaper elsewhere, this is one of those rare places that you can't help feeling enthusiastic to spend some money.