What a concept! You can have brunch here, tea, see a show, and of course you can shop for yourself and your dolls. You can even have a birthday party here and get your doll's hair done! All of this comes at a big price, of course (though the meals are quite reasonable, and they are named after the historical dolls, which can be a lot of fun). I like the concept because the dolls are wholesome, they come with books, and the historical dolls come with a story that is relevant to history. The dolls and the clothes really aren't high enough quality to justify the high prices, but I'll admit I'm totally sucked into the phenomenon and a bit addicted. With only 3 stores in the whole country, doll lovers in the Northeast must trek into NYC. You can easily make a day of this place with a child, but get ready to shell out more money for the doll clothes than for yourself.