For the serious fisherman who is serious about his fish, then the place to go to is Lakeside bait and Tackle. They're open 7 days a week. They carry a complete line of fresh and saltwater tackle as well as live bait. They offer complete rod and reel repair service. If you can't find what you're looking for, they'll build you a custom rod and reel; now that's serious fishing. For the serious fisherman, you will find the latest baits from Gary Yamamoto, Roboworm, Zoom, Reaction Innovations, Kanji International, Bait Breathe, Luckycraft, and Team Daiwa. This is the fisherman's supermarket.