This place is an outdoor lovers extravaganza!! If ever there was a fun place to shop, this is it! From a seemingly humble facade, this store huge and is packed with everything the outdoor enthusiast could ask for. Hiking, camping, fishing, cycling, hunting, clothing, even lodge-type housewares... AND a coffee bar! We don't even live in Fort Collins, but every time we pass through we try to stop at Jax. We ALWAYS buy something!