This store sells a lot of little useless Asian things. Pretty much like a Sanrio but not as disgusting. Plushies galore, colorful patterned bandaids, pretty pottery, stationary.
I've never really bought anything there since I'm not one to buy useless things to display. But I can easily spend an hour in that store just amusing myself on the random misc. items.
Not much purpose is served in the existence of this store, but it is adorable nevertheless.