OK, I'll admit it ... I'm a HUGE fan of Vitamin Cottage! Not necessarily because of their food section (I'd go to Whole foods if I want fresh and abundant produce), but because of their prices when it comes to vitamins and supplements.
A few months ago, I went to Wild Oats during their '40% off all vitamins and supplements' sale. I bought three items, and then on a whim went directly to Vitamin Cottage to compare. EVERY SINGLE ITEM was cheaper *at the regular price* at Vitamin Cottage (versus sale price at WO)!! That just blew me away, and underscored what a fantastic deal I was getting by shopping at Vitamin Cottage. Once you add on their sale pricing --- well, I often buy multiples of products because I just can't afford *not* to! (In fact, I shop for items and then mail them to my family in Texas ... and even factoring in postage, it's much cheaper to do that then for them to buy certain things there.)
Look anywhere, and then compare the price. Apples to apples, no one will give you a better deal than Vitamin Cottage!