This is one of those stores that you have to go to a lot to find stuff you like. Its hit and miss....I have been there and picked up a few good deals at times and I have walked out with nothing multiple times. They have items that didnt sell at clearance prices in Disneyland and at their retail stores. If you are really into Disneyana, then you should find lots of things to make you happy. You will find lots of sweatshirts, tee shirts, mugs, toys, stationary, etc. Its definitely worth a look. Customer service has been so-so when I have been.