I have been using at&t cells phone service for the past two and a half years or so now. Every time I got by plan subscription from Impact communications. Not sure if this happens with all the AT&T dealers but this store/retailer offers nice free cell phones and that is the best part about it. I have had an issue before where my cell phone got locked when the phone was new and I had to go to them for help/service. I was happy with the fast assistance that they gave me and am pleased with the customer service reps. I would definately recommend this palce to all.