This is a great little market. The produce is always fresh, features organic and non-organic produce, reasonably priced. The ethnic sections are good. There is a bakery and you can get fresh sandwiches and soup. They have a frequent buyer program where you earn money every time you shop that can be used as soon as you earn it. Because it is a small market, the non-food item selection leaves a bit to be desired, but being able to find cake meal for Passover and special Passover Pound Cake Mix (which are often hard to find) and the great Asian packaged food selection make up for it. And they carry Marianne's, my absolutely favorite local Ice Cream (Santa Cruz), which is enough of a reason in my book to shop there. The staff is friendly and helpful.