After a long and exhausting prom dress search I found out about this shop through a friend and decided to give it a try because I dejectedly figured I had nothing left to lose. It was very hard to miss from the outside - the building seems to blend into the surroundings so make sure you keep an eye out for it. It's on the southbound side of the street. The display is usually very colorful and the moment you walk in you'll know why people rave about it. It's absolutely adorable and has a great assortment of dresses. If you're sick of seeing all the typical poofy dresses you will be happy you come here because it is so much more than that. Every dress you've ever imagined by all the designers in every color you could imagine can be found here. The displays are great and neat and the staff is very friendly and informative. They can also special order dresses for you if they do not have them in stock. This place is also really great because they will tailor your dress for you as well and they do a great job and are very attentive to what you want done. I fell in love with a dress that was a size 18. They worked with it to turn it into my size six and eliminating its mermaid cut which I really wanted to avoid to create my own specially designed prom dress. The dresses here run on the pricier end but their alterations are not at all expensive. They do a fantastic job and also sell shoes and accesories. I would highly recommend this little family-owned boutique to anyone!