Checka Looka is everything you want a local surf shop to be. The guy who runs the place is super nice, overflowing with enthusiasm about surfing. This is a good place to rent boards and wetsuits for your first time surfing as their rates are some of the best in town, and much cheaper than out on the coast. The shop has a decent array of boards for sale, as well as some used short boards. They sell wetsuits and rash guards, along with the usual apparel. Overall a great shop with none of the usual attitude.