To sum the Naturalizer up, they sell casual shoes, from the younger conservative group to the middle aged person whom both like quality, long lasting durable shoes. These are not luxury shoes, but not cheap either. The average pricing of a pair runs around $60. Most of the shoes are considered casual, comfortable, and look better with jeans or casual shorts. They are still girly and feminine though. Most have conservative heels and by gosh, they are so comfortable I can walk and shop all day wearing them.