This store reminds me of a Granny's attic type place. It's quaint and they have trendy new toys as well as ones from my childhood. Like plain ol' wood blocks, or toy trains. They are quality toys. My boys especially love the train tables and accessories (Thomas and generic.) There are fun things, make-believe props and educational games. It's in the Uptown Shopping Center. The target group it sells to is probably Grandparents. Even after children come along and play the toys are picked up and the place looks well-kept.