This is a great shoe store for young women and all women who like trendy shoes. Prices are normal for the brands they offer (anywhere from $30-$100 I would say), Rocketdog, Dollhouse, some of the more expensive brands. They also have sales often where shoes are up to more than half off. Store is often full of lots of teenage girls. They also have great pocketbooks and bags, again very trendy and off the cuff- some jewelry and odds and ends, knitting kits, it's basically a little trend store but in the middle of Kings Highway- better than Image and Downtown for girls because it's girlier and also because it's that type of trendy where not everyone is going have what they sell there- it's trendy original.