This store is a small part of the East Lansing "Grand River" strip. It sells quarky items like Black Lights, things that glow in black lights, silver, jewelry, and a lot of 70's inspired "hippie" items.
It is a lot of fun though, the store front cannot be missed, as normally you'll see crazy lights and black lights pulling you into the store as you walk down the strip. The prices are reasonable, and the environment is fun, so its worth a visit, even if you're simply browsing the selection.
Highly recommended if you are strolling through East Lansing, looking for somewhere different to shop.