J & M is an Auburn tradition, and one will often see the ads for them on tv, "it's a tiger of a store." The owner has actually been bitten by a tiger, which is just one of the stories you can hear about if you ask. The staff are friendly and helpful, and they seem sincerely content to be there. The location is good and parking is ok. They accept Tigercards, which is very helpful for students. They mostly carry books and Auburn University merchandise. The prices are reasonable compared to other bookstores in town. I recommend it.