By far, Roslyn always has the nicest and largest assortment of new jewelry in New York City. Prices range from very low to quite high, and there is a large selection to choose from. The store IS small, and it can be hard at very busy hours getting in and out quickly, but it is ALWAYS worth it. Roslyn has a great personality, and will always give you the absolute best price. There is no thinking required as to where to go when I need a gift, I automatically think of Roslyn. The only problem is, resisting the temptation to buy things for myself too!!?