This store is my ""ace in the hole"" when it comes to birthday gifts and nice shoes for my kids. Their toys are all ""special,"" i.e. educational, classics, imported...and the shoes are good--they aren't going to fall apart!
Pros: ULTRA-attentive staff; service like we don't even expect anymore!
Cons: Certainly pricier than a large toy store, but you are paying for quality and service!