First of all, I'm not much into crafts. If I go to this store, it's always with my Mom and Grandma. So, I will tell you my personal impression of the store.
Here is a store that is clean, big, and has a lot of varieties. You would think a craft store would be cluttered with boxes, scattered all over the place. Not true with Hobby Lobby. If I was into crafts, I would definitely pick Hobby Lobby as my nearby store to shop at.