I am starting to sew alot, and I go to Jo Ann's all the time. I will check there before going to any other fabric stores. They are not overpriced, and they are constantly having super money saving sales. I love the 40% off coupon they always have available, and that it works on sale items too. They have a wonderful selection of fabrics, and keep the store nice and tidy. They also have a fun variety of fun home decorating things, and crafts.