As a shy, not rich, curvy, picky, bride to be who was getting down to the wire on finding a dress, LEna Medoyeff Bridal was really a godsend for me. My first trip to Lena Medoyeff was to the regular store, where the prices and major personal connection of the shopkeep intimidated the hell out of me. Luckily, a couple days later, and with a girlfriend in-tow, we ventured across the street to the Bridal store. I was so incredibly relieved to find that, just because it's bridal, the price wasn't completely jacked up on these items. They are a little more than similar dresses across the street, but they have additional touches to make them even more beautiful and bridal-ready than their colorful counterparts across the street. The simple, beautiful styles were certainly more than a vintage gown or a simple dress from J.Crew, but defintely less than the consistently overprices bridal wear out there (which is often also sort of ugly and/or and/or over the top and/or just plain overpriced for the quality and beauty of what you're getting) Lena Medoyeff gowns are simple, timelss, special, high quality and have some integrity.These are beautiful gowns, the fabric is very special and is fair trade (not just 'fair trade', the people that work there are happy to tell you exactly where it comes from) and all items are designed and made locally ! Megan, who was working both times I went in, was respectful, helpful and very easy to work with. I will be recommending this place to any bride-to-be that comes within 10 feet of me.