I love Burberry clothing for its classy but never stuffy style. However, the service at its SoHo outpost is quite something else. As the previous reviewer pointed out, the staff is unprofessional and downright rude. I have been there twice and bought sweaters there both times. Both times, I had extremely negative experiences. Both times, I waited in front of the cash register (because no one bothered to help me) for someone to ring up my purchase. The store was relatively empty on both occasions, but no one seemed like they wanted to help me with my purchase. The second time I was there, the salesman at the cash register never once looked me in the eye through the entire payment process. He gave me a mid-sized bag for my sweater and when I asked for a smaller one, he said it wouldn't fit. I asked for it anyway; he put the bag on top of the sweater and pushed both toward me.
He had expected me to pack the sweater myself. I looked at it for a second and said, "Shouldn't you be doing this?" He looked a little taken aback, but finally packed it anyway and when he handed the shopping bag to me, didn't even say 'thank you'.
I guess I could call up the store manager, but I think he was the older-looking man hovering around behind the cash register when I tried (in vain) to get someone's attention to ring me up, so I don't think there's a point in doing so. If you must shop at this store, put the staff in their place; you shouldn't have to put up with bad service at a designer clothes store.