While I will admit that they get very busy and the service can get very slow during those busy nights, I have never, ever been treated rudely by any of the staff here and I've lost count of how many times I've eaten here. This place is very affordable especially considering how incredibly fresh the food is. If you want top-notch sushi and don't want to pay ridiculous prices, this is your place. As someone else mentioned, they cater to a mostly asian clientele, so don't expect Americanized food or you'll be disappointed. I can't imagine what kind of food the bad reviewers were expecting (one person mentioned Asian-American cuisine which tells me they don't have a clue about japanese food--maybe they should stick to the chinese take-out places or Teriyaki Boy). Someone else said the stuff in the local deli is better--also a hopelessly clueless person in my opinion. The fish here is as fresh as in some of the most expensive places in the city that I've been taken to. Masago looks so fresh and shiny that the eggs will burst if you touch them, unlike the shriveled up orange stuff you see at most cheap places. Unfortunately, last time I went here the menu had been downsized a bit, but the food was just as good as always and the place quickly got packed. Get there early if you want to beat the crowd or late if you want to miss it, and then maybe the service will be better. But remember they are all Japanese here, if you feel entitled or snobby or put off by people who don't speak perfect English waiting on you, you should probably go elsewhere. If you're friendly and patient, you'll leave very happy and want to come back.
Pros: the sushi is amazing, full bar with huge sake selection (hot and cold)
Cons: gets crowded, caters mostly to asian crowd/staff speaks limited English