We tried Soho 33 on a whim and were so delighted that we became repeat customers. The food was fabulous, the service above average and best of all, it is surprisingly ""family friendly"". For the menu items offered and the amazing quality, the prices are lower than expected. We usually got the daily specials and were never disappointed. Soho 33 is a pleasant place to enjoy a delicious meal (with kids in tow) at a great value. We've sampled the entire range of tastes and price ranges in the greater Madison area, and this is one our favorites.
Pros: great food, great value, kid friendly, reservations not necessary
Cons: Ok, so it's on Main Street -- parking might not be optimal.