I couldn't resist giving this place a review - in fact, I signed up just for this purpose. I used to think that Avid was overpriced and that the manager was really rude, too. But once I started talking to him instead of assuming the worst, I realized that he is just really, really shy. After I put in a little effort, he opened up and he is such a sweetheart! He is knowledgeable, helpful and, as another reviewer mentioned, very willing to get titles he doesn't have. Of course, if you walk in with a combative attitude, he is unlikely to help you, but that is true anywhere. Now he even recognizes me in public and goes out of his way to say hi. They have a surprisingly good selection for the size of the store; I've rarely been there and not found what I wanted, and when I did, they ordered it for me. I still think it is a bit overpriced, but the prepay option is completely reasonable at a rate of $2.50/movie - less than a 1-night rental at Blockbuster. Plus, the prepays do not expire, so you don't have to watch a ton of movies for it to be worthwhile, like you do with Netflix. I love this place, plus it is independently owned, which is a bonus. The location is also really convenient if you live around Duke. Give it a try sometime.
Pros: Good location, friendly staff, independently owned, wide selection
Cons: Overpriced if you don't pre-pay