I knew I was getting top-of-the-line treatment when they told me about what they learned recently, and how they were incorporating that knowledge into the gym. They've never used foul language, which has bothered me at some of the other places I've been to. They always make an extra effort to be polite and courteous. Their staff is the most friendly, welcoming staff I've ever dealt with. They are so warm and professional, and make the whole experience that much better.