I dealt with Joel directly as most people do. I went to him because he is one of the only Polar Bear Diamond distributors in the Twin Cities. He took my specs and came back with a number of diamonds to choose from. Once that was chosen I gave him a drawing and he custom made my wife's engagement ring. We went back to him months later and he custom made a wedding band to fit the engagement ring. His prices are more then fair and he is really easy to work with. I will be giving him more business in the future. My wife loves the fact that she has one of a kind ring!