Ultimate Bride should be ashamed. I purchased a $5,000+ bridal gown. When I arrived in store for my first fitting, the dress was an absolute mess. The dress was too small in the waist and enormous on top (the owner of UB measured me improperly). The sweetheart neck that UB promised would be raised when ordered in the proper size, was gaping and ill-fitting. The unusual side seams of the dress were, as UB later admitted, pinned at the back when I tried on the store sample; this altered the look of the dress and made it impossible to determine whether I actually liked the dress as designed. In short, the dress could not be worn. Despite all of this, UB refused to do anything. Further, from the moment I raised my concerns about the dress, I was treated awfully. The manager of the store mocked me; one seamstress told me I should exercise more; the owner was unavailable for any discussion. When UB finally conceded that I could not possibly wear this dress on my wedding day, I was given one select dress in exchange. I did not have any say in the dress I was given. The dress they gave me cost nearly $1,000 less than the dress I purchased, and they refused to refund me the difference. They told me alterations would be free. In fact, they charged me over $500 (it took weeks to get these charges reversed). Just days before my wedding, UB charged me for overnight shipping but then shipped the dress two day delivery. I was constantly on the telephone with them trying to sort out these problems and imploring someone to help me. And the nightmare went on and on. This was one of the worst experiences I have ever had and negatively impacted the weeks leading up to my wedding. Stay away from this store! There are plenty of bridal stores in the city that carry the same dresses and you will be spared the attitude, incompetence and unnecessary stress.
Pros: ONE nice sales associate.
Cons: See Review.