Semper Fi of course is the Marine Corps motto which means ""always faithful"". So it only makes sense for this Marine to call this review Semper Swoosh or Always Swoosh... NIKETOWN Chicago has the most innovative technology when it comes to sports apparel. Whether your a hooper, golfer, runner or weight lifter. They have something for everyone. As Nike, Inc. founder Bill Bowerman once said, "" if you have a body, then you're an athlete...."".