This has been our wine and liquor store place since it opened in '97, and it was always 5 stars with the previous owner and friendly helpful employees and the great discount pricing. However, it was sold a couple of years ago, and there are now new pricing rules on the wines. The 10% discount only applies to prices that end in .99, so they have simply changed many prices to now end in .97 or .98. I paid significantly more than usual on my last visit there. Not feeling the customer loyalty anymore.