I eat soft frozen yogurt everyday for lunch for years. Everyday. So I have experienced all types of establishments - from the east to the west coast, chains, mom and pop stores, etc. No yogurt taste compares to A Touch of Yogurt. I don't know how John and Marsha do it - but their product is always smooth and flavorful. In addition, they offer more flavors than most shops. Last but not least - 1) Marsha is (gratefully) a clean freak, and 2) John and Marsha have the best personalities!!!