I have been collecting for about 17 years and shopped at Whats hot on and off. it was a mess for a while but now I wouldn't shop anywhere else. Greg and his new partner Mark have totally remodeled the store, increased thier comic and card selection and seem to really care about thier customers. I was looking for a copy of a comic for about 6 months at the other stores and no body had it. After I let them know they said they didn't have it in stock but said they would try to get it for me.... two days later they called me and had it in thier shop! most stores just said sorry, don't have.... but they went out and found it for me! If you haven't been in lately there worth a second look.
Pros: Great selection, ambience, and customer service!
Cons: Parking lot is a bit tight but a ton of close street parking