This is the biggest and best store. The staff is friendly and actually fish the local waters. Help is easy to find and if they are stumped, someone else in the store has been there and done whatever you have a question about. The selection of everything from books to fly tying materials to rods, reels and gear is unparalleled. I've gotten flies for anywhere from California to Utah to Mongolia all in one convenient location. The introductory fly fishing classes and casting instruction are excellent.