I don't know what the going rate is for dog grooming, but I don't mind the rates this place charges (they seem reasonable) and they always do an excellent job. I've taken my dog (a medium sized, medium-long haired Lab mix) here about 5-6 times and am always happy with the results. They are pretty much full service, they wash, do flea treatments, cut or shave, trim nails, and have someone come in to do teeth once a month (maybe more). Very friendly groomers too.
Pros: nice results, decent prices