I grew up in Chicago and Minneapolis, used to Sam's and Surdyk's. This store is just as good. Moved to Austin 11 years ago for gradwork (UT) and then work (Dell, of course). They have an amazing beer selection, amazing Italian and French wine aisles and you can get lost for hours in the California Cabernet Sauvignon wing. What took them so long to open?
Pros: Amazing selection. I always talk to the same guys every time. Very helpful, educated, and willing to go that extra mile. Not used to that in Round Rock!
Cons: They need signs. It's difficult to figure out what's where. Hard to get to.