Anyone going there to sit around an talk and be ""seen"" is in the WRONG place. If you want to groove to good music, hang out, meet cool people, this is the spot for you. If you wanna drink all night (the drinks tend to be unnecessarily expensive), look cooler than you are, or sit all night, don't waste your time.
There are zillions of hookah joints in the East Village where you can sit and chill and have drinks. You go to this place if you wanna dance. In the 8+ years I have been going there (former regular tho now no bc my job is too demanding to go out so much), I've always danced my ass off and had a great time.
I'm not much of a drinker, but my loyalty has paid off in handsome comps throughout the years in free door, drinks, and hookahs. Music is WAY loud. So stop talking!