I met Linda of Demure three years ago @ a boutique sale in Atlanta. Upon shopping there from day one, my experience has always been the same. The staff is very courteous and their selection is diverse & affordable. Upon walking in, you don't get that sense of ""not belonging"" or snootiness. I've tried to keep the secret to myself, but everyday I receive compliments on a piece / accessory purchase from Demure! Not even realizing it, lol!! Hands down, one of the best shopping experiences in the A.