I?m not a very fashionable person, so my favorite thing about this place was the fact that I didn?t have to be. The service was good and they took care of the fashion part for me. I?m from the Midwest and I was looking to achieve a genuine Hollywood look with both prescription glasses and sunglasses. The brands they carry are all very high end and seem to have that ?celebrity look? to them. I indeed got a true ?Beverly Hills? experience shopping here as this place is located right in the middle of Beverly Hills, adding a nice charm. I picked up a pair of Oliver Peoples Sunglasses, Prada Sunglasses, and Alain Mikli prescription glasses and they all look really cool. Cool place.