Borders' makes you feel so welcomed, you don't want to leave! They have comfortable chairs that beckon you to sit down and relax. They also allow you to take your perspective purchases into their coffee shop. This also gives you a chance to relax, and take a look at what you are purchasing before you leave the store! I get lost when I go to Borders. Not because I can't find what I am looking for, they just have a terrific selection of books, cd's and dvd's, music, magazines, and so much more. Borders you have the key that unlocks the door to success. Keep up the good work! I know I'll never stop shopping in your stores.